Evolving technologies, expectations, and job market conditions have arguably made recruiting more difficult than ever before. For example, the Willo 2024 Trends Report found that 61.7% of employers anticipate salary expectations or competition from other companies as the key challenge they will face hiring and retaining top talent.

The right marketing team has the potential to push your brand into the spotlight. Research from Bain & Company and Google shows that the most mature marketers are 4x as likely to achieve business goals, increase market share, and increase revenue than the least mature marketers. But how do you find and hire these top-performing marketing professionals?

Hiring the right talent is hard enough—doing it at a pace that meets the needs of high-volume organizations is even harder.Challenges like scheduling, workload management, and candidate experience are compounded when you’re hiring at scale, and they can quickly add up to bottlenecks, missed opportunities, and unfulfilled potential.